Analyze SimpleDifferent in 1300 words
SimpleDifferent, a unique way to publish a website
SimpleDifferent. The name says it all! Our website publishing and editing service focuses on simplicity and can be used without technical knowledge. It asserts itself by providing carefully selected tools and giving guidance throughout the website creation process rather than giving users a long list of confusing and superfluous features.
SimpleDifferent is a newcomer among website editing and publishing services. It was born at the crossroads of two unique aspects in the process. Ergonomics and the human aspect. This gives SimpleDifferent a special place on the web but not at the expense of its competitors.
A website editing tool that really is different
The design and development of SimpleDifferent is based on a solid understanding of software ergonomics and web development. There is also a focus on business ethics and the ability to nurture a mutual respect between the service provider and client allowing for the establishment of a lasting relationship. The simplicity and clarity of our offer reflects this philosophy: Free Starter sites really are free. No hidden charges whatsoever. Each account can create up to seven Starter sites of seven pages each at no cost. The paid service costs €36 per year (€3/month) per Pro website and includes everything.
The purpose of SimpleDifferent is clear: to provide the means to create an effective website to anyone who needs a way of informing their readers about a given topic. This could be a personal website or a website created for a company or a client.
No special computer knowledge is required. The person creating the website may be a specialist or an enthusiast who wants to present an activity, a service, a product, an event or a person on the web. The method is very clear: to put future readers at the center of the creative process.
By having a SimpleDifferent account, a SiteMaster is able to produce sites that are both clear and concise. Usability studies show that sites that are very good at informing readers, are also very popular with search engines.
Software so simple that to the uninitiated, it may seem limited
With SimpleDifferent, it is very easy to create a site that is both easy for readers to understand and search engines to index. Unlike services with an uncontrolled accumulation of plug-ins and widgets, it is nearly impossible to produces a site that feels polluted and confusing to the reader.
The ease of use and efficiency that SimpleDifferent offers is the result of an enormous amount of simplification work carried out by our designers and software development team. This simplification might seem excessive when you first open the site editor and see very few functions. However we have combined all the necessary functions into four easy to understand groups that we call Modes.
- The edit mode is used to select and customize the graphics of the site, to create pages and blocks within pages, to edit text and to place images, photos, videos and maps.
- The move mode is used to rearrange the pages, blocks, text and images.
- The erase mode is used to delete objects.
- The preview mode is used to see the site exactly as it will appear on the web once it is published.
The ideal of simplicity has been pushed to the extreme. The main functions are all complemented by a short, straightforward tooltip. This systems gives enough help for anyone to understand how the software works while at the same time also presenting guidance on the methodology of creating a good website.
Our website creation method is oriented towards readers
Through usability studies, we know that the eyes of a reader move quickly from one point to another on a webpage. We also know that readers are inclined to click on a link of possible interest as soon as it is discovered. Visitors to websites are more prone to be distracted by extraneous elements than they are to reading the explanations on the page they are on.
The page layout that is created with SimpleDifferent has been specifically designed to reflect this research and to guide the reader in the comprehension of the content.
- Large easy to read tabs reveal the structure of the site.
- The same tabs give access to all pages from any place in the site.
- Each page has a layout allowing a clear relationship between blocks of text and images.
This framework encourages the SiteMaster to always focus on content as it will be understood by the reader.
Simplicity benefits both the reader and Google
While conceiving his site, the designer of a website not only pays particular attention to his future readers, but also the words and phrases that they might be looking for.
A SimpleDifferent SiteMaster has the time to choose the right words and keep his content simple and highly understandable. As an added benefit, these keywords and expressions are precisely what search engines such as Google, Yahoo or Bing are looking for to correctly understand and index a website.
This methodological approach to the keywords and their use is not unknown to professionals in web development.
This methodology is a key to the success or failure of a site, particularly in terms of being indexed by search engines. Obviously, this methodology should be explained to users of all services for creating, editing and publishing websites.
A unique advantage; the creation of multilingual sites
Keywords are obviously specific to the language of a given reader and must be selected again when the site is translated into another language. SimpleDifferent seeks to satisfy the demand for multilingual websites.
Our software offers the ability to duplicate a Pro site to facilitate its translation into another language. Duplicate sites are linked to the original site using a system of flags that allow readers to navigate between different language variations.
A way for our community to grow
A community spirit can not be forced, but it can be fostered.
To foster this growth, our service promotes the values of mutual assistance between SiteMasters. Advice given by other SiteMasters is both more personal and more relevant than using an impersonal assistance method.
- SimpleDifferent encourages its future users to first test out the service using the fully functional demonstration site, which is freely accessible to anyone. Without the need to register or even leave an email.
- To open an account with SimpleDifferent a new user must simply request an invitation from a current account holder. By taking this step, a direct link is established between a new user and the experienced SiteMaster. This approach is unique.
- SimpleDifferent is currently available in four languages. English, Spanish, French and Thai. However the developers of the service know that linguistic diversity is the norm on the web today. This is why we encourage SiteMasters to declare their home language. We can thus assign priority in the continuous translation of the interface into new languages.
- Finally, SiteMasters are encouraged to communicate directly with the SimpleDifferent design team. A messaging tool has been included in the preferences of each account specifically for this purpose.
Creating an account at SimpleDifferent requires more than just filling out a form on the web. The process makes sure a new user comes to the table with a certain amount of motivation and desire to showcase their activities on the web. The SimpleDifferent team prefers to focus our efforts to serve these people. This allows us to give a higher level of service to motivated individuals rather than concentrating on the goals of mass marketing.
SimpleDifferent is edited by Yorick & Friends, a privately held company based in Chiang Mai, Thailand.
If you require more information, please contact us: [email protected].